The CW announced plans to add more commercials to the episodes of its shows that are streamed online — and unlike on your DVR, you won't be able to fast-forward through any of them.
Dawn Ostroff, the network's entertainment president, likened the plan to the amount of commercials that currently air on television and called it "a blueprint for the industry." She added that testing by the network revealed that viewers are willing to watch more commercial content online than they are currently watching.
Umm, really? I used to be happy with just 30 second commercials when I watched online... then I discovered I could watch TV using Surf The Channel/Mega Video with NO commercials and it changed my life.
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